This year’s official Melbourne Cup Carnival Champagne sponsor and France’s number one international champagne house G.H Mumm took a different approach and turned up the celebration for the 2014 Melbourne Cup Carnival. Drawing on the ultimate luxury of the French Riviera, the marquee was transformed into Cote D’Azur By Day/By Night,’ bringing to life the opulence, spirit and exclusivity of the French Riviera itself. 

Across the full four day carnival, the marquee hosted a series of VIP experiences, offering guests the opportunity to sip on G.H.MUMM Cordon Rouge, and feast on a fresh selection of oysters, sashimi, and gourmet seafood prepared by chef Josue Lopez, as well as the delightful finger sandwiches. The greatest delicacy of all had to be the Yasa and Ossetra caviar from the exquisite brunch menu (also donned “The most expensive Melbourne Cup brunch”), which was harvested and flown in from Abu Dhabi 24 hours prior to being served, and served alongside G.H. Mumm Cuvée R. Lalou, a vintage prestige cuvee produced in small quantities. What a match made in heaven! To satisfy sweet tooth cravings, bespoke G,H Mumm ice-cream was served, produced exclusively for marquee guests by Gelato gods, Gelato Messina.

Celebrating their fifth consecutive year as official Champagne sponsors of the racing carnival, the estimated consumption of champagne over the four days was 10,000 bottles…or 65,000 glasses of Champagne. To put that into perspective, each raceday lasts for approximately six hours, which means that approximately one bottle was consumed every ten seconds. Wowweeee!
Although glasses were being poured left right and center throughout the carnival, it was a whole different world within the G.H Mumm marquee itself. Each carnival day, G.H. Mumm Champagne Ambassador, Chris Sheehy, opened 12-litre and 15-litre bottles of G.H Mumm Cordon Rouge flown in direct from France for the first time specifically for the event, through the art of sabrage to commemorate the celebration. With celebration in the forefront of guests minds, this was the perfect way to begin. Bottles that reached one metre high and corks that popped up to 30 metres, took the VIP guests celebrations to a whole other level.

Every day following the main race, the Cote D’Azur marquee shook things up a little, and transformed into an exclusive Cannes-inspired nightclub reminiscent of champagne filled secretive exclusive nightclubs in Cannes. International DJ’s Robin Schulz and Fred Falke got the party started playing exclusive sets for marquee guests, alongside celebration crew including Aussie model-babe Bambi Northwood-Blyth and power couple Lindy and Micahel Klim. Once the party kicked off, it was clear from inside and outside of the marquee that this was the hip and happening place. The dance floor sure got its fair share of fun, and guests were able to dance the day away with delicious Mumm Champagne cocktails.

In a prime location, the G.H Mumm marquee was humming with champagne, laughter and celebration. Countless celebrities and VIP guests were donning colourful, stylish and unique frocks and suits, whilst dancing and enjoying a glass (or more) of bubbly and modern cuisine from within the G.H Mumm marquee. The go-to marquee exceeded all expectations with flying colours and was one to not be missed! As I write this post, I sit here with a bottle of Mumm beside me reminiscing on all of the great times experienced with the exquisite bubbly in hand.





IMG_2883Dressed by Toni Maticevski

Clutch by Louis Vuitton


W by White Wolfe