Another Melbourne Spring Racing season is on the horizon and being my absolute favorite week of the year, I am bursting with excitement as the world renowned 2015 Emirates Melbourne Cup Carnival nears. Glamour is at its peak, and both Australian and International beautiful guests flock through the gates of Flemington Racecourse to showcase their finest frocks, diamonds, and of course millinery.

With the Emirates Marquee notoriously known as being the most luxurious, prestigious and extravagant Marquee in the Birdcage, it comes at no surprise that event planners have already been hard at work planning for the event that stops the nation. The saying goes “Rome wasn’t built in a day” so how the planners manage to shape the 12-week building project in under a year is beyond me!  Each year we see Emirates create a magical wonderland, where the prime-location trackside marquee is completely transformed to replicate a country of inspiration, and A-list guests are treated to an opulent and unforgettable experience.

Last years Emirates marquee channeled numerous German hot-spots and found rich cultural diversity meeting modern fairy-tale opulence. We have been eagerly waiting what is to follow for this year in the land of luxury marquees as each year the planners continue to outdo themselves. Well I can gladly say the wait is over! Marking their 12th year as the principal partner of the Emirates Melbourne Cup, Emirates are turning to channel the traditional elegance and sophistication of England as a royal salute to the recent birth of Princess Charlotte Elizabeth Diana of Cambridge.  Reflecting on past Melbourne Cup Carnivals, this year also marks 50 years since British model Jean Shrimpton made headlines for wearing a miniskirt to the Melbourne Cup! Guests this year will experience a whole new level of luxury and be taken on a journey through England to herald its route network to London, Manchester, Birmingham and Newcastle.

The English do not come as something new for Emirates, who are no stranger to hosting royalty such as Zara Phillips, Prince Charles, Princes Diana, Camilla the Duchess of Cornwall, as well as the late Freddy Fox whom on top of being Australian born, was the talented milliner to the Queen for over 35 years.

Given that Emirates are never shy of going all out, expectations are through the roof and I have absolutely no doubt that they will not only be met, but exceeded!

Keep an eye out for more Emirates Melbourne Cup posts as we near closer to the event, and for a read on the Emirates Marquee at the 2014 Emirates Melbourne Cup Carnival, click here.



W by White Wolfe