As if the Melbourne Cup Carnival couldn’t get any more exciting, this morning a huge bomb was dropped on us that to be honest is just all too much to handle. Possibly some of the greatest news for the Melbourne Cup Carnival yet! Maison Mumm, the official champagne of the Melbourne Cup Carnival has just announced an exclusive partnership with E! Entertainment Television (NBC Universal International Network), which will see them heating up the Birdcage bringing it to all new highs.

As the home of pop culture, E! will bring one of the world’s biggest entertainment and celebrity news outlets to the Melbourne Cup Carnival for the first time, as the exclusive partner of Maison Mumm, the world’s icon for celebration.

E! will host an array of their fabulous faces in the Maison Mumm marquee in the Birdcage at Flemington throughout the Carnival, including Fashion Police’s Melissa Rivers & Brad Goreski, host of The Soup and Community star Joel McHale, and reality star Brody Jenner. We will see an influx of super fashionable and amazing people setting base in our very own Mumm marquee over the four day carnival!

Not only that, but LA-based E! News correspondent Erin Lim will also be in attendance and host celebrity interviews in the marquee for international broadcast on E! News, while E!’s Australian host Ksenija Lukich will attend the marquee to film content for the new locally-produced weekly entertainment program The Hype, which launched on E! on 17 October. A roving reporter for E! Online will also attend the carnival over the four days, producing content for the popular international news site. 

Julien Hemard, Pernod Ricard Australia Managing Director of Mumm, said: “We are thrilled to be partnering with E! as the exclusive host for their first trip to the Melbourne Cup Carnival. Hosting their international talent, as well as special guest David Guetta who will join us on Emirates Melbourne Cup Day, will ensure that the Maison Mumm marquee is the ultimate destination for celebration in the Birdcage in 2015.”

Well I think it is safe to say that we are all busting at the seams to welcome the E! Entertainment team to Australia for the most glamorous event on our social calendar.

The countdown is on!


W by White Wolfe