When the topic of iconic Australian labels comes up, a few designers are bound to always make the list. However there is one special designer who without a doubt will receive an obscene amount of praise. The queen of femininity, the essence of pretty, and the epitome of gorgeous. Alice McCall.
Her ensembles without fail always turn heads and with their unique style, one can always identify one of her pieces as being Alice McCall. I mean with beautiful colours, feminine shapes, and playful prints, Alice McCall has been and always will be an Australian Iconic label. A huge influence on any fashion forward identity, and a designer that will never tire.
Alice knows what a woman is after, and exceeds all expectations. Whether I am heading to a fancy event, a runway show, a beautifully set luncheon, or a party, Alice McCall is always a designer I will turn to for options. To make a statement. To turn heads. Most importantly, to show off my fun, flirty, feminine side.
In saying this, you can imagine my delight when a new notification popped into my mailbox recently. Alice McCall: New store opening! Uhh-huhhh honey! That’s right. Alice McCall have just opened their new fun and fancy boutique at none other than Oxford Street, Sydney!
The intimate opening was everything you think of when you think Alice McCall! Beautiful pastel blooms, fresh white settings, bubbly (of course), and a collection to kill. Endless racks of soft delicate pieces, lustworthy crochet items, all in eye-catching colours and prints.
So whilst in Sydney, do yourself a favour and pop in to take a peek for yourself! I wish you the best of luck holding back from a few sneaky buys. You will probably see me peeking around, especially as the weather changes and my wardrobe seeks a facelift (preferably in the form of Alice McCall Autumn/Winter ’16)!