It’s official! Just like that we have officially kicked off Spring Racing Season! The season which is undoubtedly the most fabulous and extravagant season of the year here in Australia, is well and truly among us, and what better way to kick off the racing season than with Yellowglen at the Sofitel Girls Day Out!
This past Saturday, the Yellowglen Terrace played host to an array of Melbourne’s fashion and industry elite at the Sofitel Girl’s Day Out to celebrate what is set to be an incredible Spring Racing collaboration! Yellowglen, the official sparkling wine of the Melbourne Cup, brang a sparkle and twinkle to the raceday, going all out to show guests what they will be presenting over Melbourne’s most prestigious carnival.
Unveiling its new look with a fresh and floral design, Yellowglen revealed to guests exactly why the Yellowglen Terrace is this year’s place to be for all things fashion, food, and entertainment at the Melbourne Cup Carnival. Making use of fresh, bright, and Spring florals, the Yellowglen Terrace this year is paying tribute to the true and traditional aspects of racing. Not only that, but countless handwritten inspirational quotes will be placed within the terrace created by Australia’s favourite, and Yellowglen creative director, Samantha Wills. Bringing together a perfect marriage of sparkle, sophistication and spring, the terrace encapsulates everything that comes to mind when one considers the Yellowglen brand.
Flutes of Yellowglen’s finest sparkling wines and associated cocktails (hello Sparkling Gin-Gin!) were flowing, decadent canapés were making the rounds, and endless selfies were being had in the popular selfie hub, where boomerang-style selfies could be taken and instantly delivered to guest’s mobile devices! Of course, a recap of the day’s celebrations would not be complete without a mention of the countless stunningly fashionable ladies that Yellowglen attracted. Countless beautiful women (and dapperly dressed men) flocked into the terrace in what can only be described as the most feminine and elegant frocks, showcasing local and international designers new season ranges.
Located on the front lawn of Flemington’s hottest new fashion and entertainment quarter, the Park, the vibrant Yellowglen Terrace will be open for all guests throughout the Melbourne Cup Carnival to ‘Sparkle in Spring.’ Guests will be welcomed with daily fashion, gourmet food stalls, and live entertainment, as well as have an opportunity to Sparkle in the Yellowglen Selfie Hub featuring a pastel mural wall of paper flowers by Melbourne florist Tillda Flowers. Capturing the beauty and fashion statements of racegoers visiting the Yellowglen Terrace will also be illustrator Chantel de Sousa drawing live portraits of stylish guests. The Yellowglen Terrace will be open to racegoers on Yellowglen Stakes Day, AAMI Derby Day, Emirates Melbourne Cup Day, Crown Oaks Day, and Emirates Stakes Day.
Hope to see you all there!