Just like that, another Melbourne Cup Carnival has come to an end! As I am sure all those who follow my social pages have noticed, I have spent the last week frolicking around Flemington’s Birdcage celebrating the carnival for the race that stops the nation, the Melbourne Cup! A magnet for the fashion elite, this week is where the style stakes are at an all time high, and boy did I make the most of it!
Being my favourite week of the year, this time around in the style department a limit did not exist. I worked with no boundaries, and followed the the motto ‘go big or go home!’ Think showers of diamonds, gold lamé fabric, and a floral princess gown. Pushing the boundaries of the traditional racing dress code, I stuck to elegance, but added my own White Wolfe extravagant twist.
A perfect place to position myself throughout the carnival this year once again proved to be the ever lavish and luxurious Lexus Design Pavilion. Always a go-to of mine when it comes to the Melbourne Cup Carnival, the brand aims at hosting guests in the utmost elegant fashion, adding their own fresh Lexus twist! As I like to say, if I were to class my style by a car brand, it would be Lexus. The brand has shown in recent years that the Melbourne Cup Carnival has clearly aligned with their core goals and values, and for this reason, pride themselves in presenting an unforgettable experience to racegoers.
Buzzing with the crème de la crème, the exclusive marquee played host to countless VIP’s, celebrities, fashionistas, sporting stars, and the all round elite. Racegoers who attend for more than just the races. Those who attend to experience the races with opulence and extravagance. Those who see sophistication in Lexus like no other. Those who reflect the Lexus values and image to the tee. The marquee offered the ultimate racing experience to these graceful guests, with every aspect of the space on another level (excuse the pun!).
Offering a unique experience to racegoers, the luxury brand always brings its renowned sophistication and innovation to Flemington’s Birdcage. Unique with its flamboyantly fresh and captivating decor, and exquisite with its immaculate hosting abilities and dining experiences, the marquee is often described as the most exclusive and pioneering luxury brand activation within the Birdcage. The eclectic decor teamed with the world-class private culinary experiences, decadent canapés, and show stopping cocktails, all proved to put the magical touch on the marquee that created memorable moments and turned heads all week long.
Being the entry level for guests, the first level of the three-tiered marquee shone with visually pleasing aspects and striking instalments. Displayed beside the entrance was the Australian-first Lexus LC 500 Coupe which received nothing short of an abundance in attention. Further inside the marquee which was enclosed by beautiful glass louvre walls was a stunning floral installation along the wall, which as you can imagine was a photographers dream. On this level, an informal dining offering was presented to guests, with canapés and signature cocktails being served all day from Melbourne’s favourite, Mr Miyagi. Those served included the mouthwatering Nori tacos, world renowned frosé cocktails, and the favourite classic, espresso martini.
As guests ascended, the experience itself refined and elevated, with Level 2 of the marquee welcoming guests to a unique dining concept by David Moyle of Tasmania’s Franklin restaurant. Influenced by the sea and the natural environment, five special courses were presented over five sittings each day to guests in an open space, relaxed dining setting. Guests were able to escape the buzzing atmosphere to enjoy a serene getaway whilst still enjoying Australia’s most prominent international racing celebration.
Finally, the third and final level of the marquee presented the return of Melbourne’s celebrity chef and Lexus ambassador, Ben Shwey. Guests were treated to an intimate eight person chef-table culinary experience, with the chef of the three-hatted Attica presenting both signature and newly curated dishes. Those lucky enough to experience an up-close encounter with one of the world’s most acclaimed chefs enjoyed four light dishes including chicken soup and matzo ball tart, hand-dived Port Phillip Bay scallop and breathtaking Attica mint slice.
Beside the dining area saw a stunning white rooftop terrace, filled with an abundance of lush greenery and a Lexus bar. Guests were able to enjoy the (surprising) Melbourne sun, with views of the the final strip of the racetrack to one side, and views of the rest of the exclusive Birdcage to the other. As each race would arrive, the atmosphere was electric, with eager followers screaming with joy in support of their winning pick. Guests in the interim could be seen sipping on delicious cocktails as well as flutes of delicious GH Mumm champagne!
With all three Lexus levels presenting a different and unique experience for racegoers, what more could one seek in a marquee? By combining the creative talents of Joost Baker, Emilie Delalande and Lexus Ambassador Henry Wilson, with the culinary talents of Ben Shewry, David Moyle, Mr Miyagi and topping it off with an overarching direction from the Big Group, Lexus selected the ultimate creative team for this years Lexus Design Pavillion. Not to mention the genius PR teams behind the job!
Year after year, Lexus remains in line with its luxurious, vibrant, and modern values to create an extraordinarily memorable experience for guests attending the Birdcage marquee during the Melbourne Cup Carnival. Working with only the best talent from all around the country, the result never ceases to amaze me, with 2016 being no different!